About

One engineer. Two companies.

I've spent over a decade building websites and software for B2B companies. Today I run two businesses, and most of my team is software.

Greeto

Greeto started as a web studio building custom sites for B2B and tech companies — Coralogix, Connecteam, Continuity, TechSee, Playbuzz, and a couple dozen more. In 2026 I'm rebuilding it around a conviction: WordPress is on the wrong side of where B2B marketing sites are headed. The future is code as the source of truth, with AI agents operating the site continuously — shipping pages, optimizing for Google and for AI search, reporting on what works.

That's Greeto-OS: a Next.js + headless CMS + agent platform, deployed per client, operated by me. The build is the on-ramp; the monthly operation is the product.

Reporto

Reporto is reporting software for Israel's construction inspection world — home inspection (בדק בית), supervision, safety, leak detection. I built it with my brother Eran, a construction engineer, after watching how much of his week disappeared into writing reports. He's the CEO; I'm the CTO. Engineers across Israel use it every day.

How one person runs two businesses

The honest answer: agents. I work with Claude Code and MCP daily. Agents draft content, watch Search Console, read analytics, prepare reports, and propose changes as pull requests. I review and ship. It's not automation for its own sake — it's leverage with a human standing behind every output.

I write about the operating reality of this — receipts, not theory — on LinkedIn.

Elsewhere